Drift began as a dream to live outside the expected...
After graduating from college with a degree in mathematics and a lot of debt, it seemed it was was time to get a career. I had an end goal — I wanted to make a difference in the world. I planned to attend grad school in Australia in order to ultimately work in Sustainable Energy, but I needed to save up a lot of money to get there. I quickly applied and was accepted to a position in my field of study only to realize that wasn’t the way I wanted to live my life. I didn’t want to feel like I had to blindly follow the path laid out in front of me, trapped by my lack of money and world experience. I wanted to push boundaries and challenge myself, to live outside the rules and to create my own. So I rejected the job offer, asked my grandmother to teach me how to sew, and started the one business I thought would take almost no money to start: a handmade bikini company. But what began as a means to an end — a (seemingly illogical) scheme to fund my dreams — instead introduced me to a devastating industry of excess and greed. Fashion, I quickly discovered, stands as the second most damaging industry on the planet, exploitative of both people and the planet. My self-education on the fashion industry, matched with my passion for sustainability, led me to realize that radical change was necessary in this industry and I wanted to fight for it. It was at this point that Drift was really born.
At Drift we repair and recreate secondhand clothing, bringing new value to unwanted basics and forgotten vintage pieces while providing our customers with one of a kind, affordable apparel. If you have ever been to our shop in Portsmouth, NH you have seen the sewing machines and general creative chaos that is our "factory". My best friend, Libby Lockhart, and I make all of our apparel and swimwear right in our store so that our customers can not only see who makes their clothes, but also take part in the creative process ✂️ From design to construction and reconstruction — altering, repairing, screen printing, dying... we do everything ourselves in-house. We're spelling out that affordable does not have to mean cheap, mass-produced and unethical. Through creating men's and women's clothing that is as aesthetically cool as it is ethical, we hope to transform our community's ideas on sustainable fashion.
Beginning as a handmade swimwear company, we have a passion for the handcrafted and a deep respect for our coastal roots. We still hand-make each and every bikini to order so that we can ensure the perfect fit for our customers. As a sustainable fashion brand, we value transparency and sustainability over all us. It is our top priority to grow as a brand so that we can invest this growth directly into transitioning our bikinis to 100% recycled material.
THE PURSUIT OF SHAKING THINGS UP
Our environmental campaign.